A home-appliance store wanted to offer online ordering to its customers. An e-commerce shop with a product catalog, real-time inventory management, and an ordering process tailored to local buying habits.
The home-appliance store had a loyal in-store customer base but no online presence. Customers would call to check product availability before making the trip, which tied up staff and lost sales whenever the line was busy.
The online shop met this precise need: browse the catalog, check availability, and order directly. The ordering process was simplified as much as possible for a customer base not necessarily used to buying online, with a minimum number of steps and cash-on-delivery payment options.
The business, previously limited to in-store sales, was able to reach a wider customer base through online ordering.
The integrated inventory management informs customers of product availability in real time, avoiding disappointment.
The simplified ordering process, adapted to the local market, made adoption easier for customers unaccustomed to online shopping.
The back office lets the manager update prices and the catalog without technical assistance.
Online ordering
Inventory management
Custom checkout
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