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Marketing / Automation

Dynamic catalogue generation system for a marketing agency

A marketing agency needed to generate professional product catalogues quickly, without relying on a developer for every update. An automatic generation system driven by simple configuration files.

Marketing / Automation
2024 Project duration
4 deliverables Features
3 outcomes Measured impact

The marketing agency had to regularly update its product catalogues for its clients. Each update required a developer to modify the HTML code, adjust images and regenerate the pages. This bottleneck slowed down campaigns.

The automatic generation system lets the marketing team edit a simple configuration file (JSON) with products, prices and descriptions, then instantly generate the corresponding professional HTML pages. No code to touch, no developer to call on.

What was delivered

The marketing team can now update the catalogues themselves by editing a configuration file, with no technical skills required.

The automatic generation of professional HTML pages cut the time to create a catalogue from several days to a few minutes.

The simple Docker deployment lets the system run anywhere, without complicated configuration.

The lightweight, maintainable architecture ensures the tool will remain usable for a long time without costly maintenance.

Key results

Automated

Generation without code

JSON config

Edit without a developer

Docker

Simplified deployment

Technologies used

Ruby
Sinatra
Docker
Bootstrap
Role Full-Stack Developer
Duration 2024
Engagement Independent contract (Tier D)

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